As the world wide web changes, New Zealand companies slowly update their websites to match trends and serve their customers better. As of this date, Wellington Web are responsible for hosting over 40 websites including Hutt Valley High School – one of the largest local websites in Lower Hutt with tens of thousands of hits per month. All these websites have an analytics and statistics package installed on them which emails our customers detailed statistics about their site and who’s looking at what on a monthly basis. This allows us also, to track what’s happening and see whether their sites are performing as promised – as we’re absolutely committed to building sites that bring a return on investment.

Some local mobile browser stats for January 2012

The use of mobile devices for browsing the internet is on the rise – overall 8% of all visits to our entire portfolio of hosted websites were on a mobile device. So what does this mean for businesses in the Lower Hutt and Wellington region, and how does it effect the design of your website?

1. Your website at the very least needs to be able to be displayed in a mobile browser
2. At best your website should be built in such a way that caters for mobile (try checking wellingtonweb.co.nz on your mobile to see how this works)
3. Business is going to be increasingly done on the web via mobile

Given this is the case, can you afford to lose 8% of your online business to your competitors? Statistics tell us that the average user leaves a website after less than 12 seconds if they’re not engaged by the content and presentation.

So call us today on 04 8890991 if you’d like a free appraisal on whether your site is mobile friendly or not.

There’s a very simple way to know on a rough scale if your site is well built and functioning on the interwebs. Read on below to find out more.

After talking to a lot of business owners about their web requirements, and going through a back to basics questionnaire about why their business needs a website, its apparent there’s a general need around for businesses to find out whether or not their website is quality. One tool that I constantly use for getting a quick overview of how a site is placed is website grader. See the pic below:

It’s a relatively easy way to get a top down look across a number of primary internet channels about the quality of a site and it gives you a clear score out of 100. It’s really quite refreshing in our modern society to be graded in an old fashioned pass or fail way.

Although, the real measure of a site is LEADS. If your site is graded 3 out of 100 but generate several leads per day, then you probably don’t need to do much (although this scenario is unlikely). But if your site isn’t generating leads, or delivering key information to your specific target market, then there isn’t much point in it being on the web. So have a look at your site through the eyes of website grader, and if it’s not all that you thought it was cracked up to be, feel free to give us a call for some friendly plain English advice on what to do.

To popularise any service or product, you need to apply sound marketing strategies. This is also true for popularising your site on the web. Internet marketing is one of the essential ways you can spread your business name to innumerous online visitors. Here are some of the top 10 tips that you can follow for your own website:

1. Monitoring Your Web Presence:

As you maintain a web presence of your company or business, it is important for you to keep a track on it. You may be curious to know whether your business name is gaining popularity or your strategies are not properly working out. By monitoring your web presence you will be able to trace user’s feedback on your services/products. You will be also able to find out things like whether someone else is using the same business name or whether your work is being used elsewhere without your consent.

2. Social Media:

Social media is a great way to promote your site. Spreading the word about services or products to your target market online. There are numerous social networking sites where you can create your business profile and showcase your business to the other members on the network. Social media networking can increase the volume of quality traffic to your site.

3. Maintain Your Own Blog:

Across the world there is a huge readership for blogs. So maintaining a blog is not only trendy but also very beneficial from an online marketing point of view. You can use your blog for personal purpose as well as use it as one of the promotional tools for your main site. To ensure maximum impact, you can sign up with popular directories for registering your blog and can popularise it through your social network sites. You can also popularise your own service or site by commenting on blogs maintained by others where you will get links back to your own site.

4. Search Engine Optimization (SEO):

By applying SEO techniques, you can improve quality and the volume of web traffic to your site. Its a great way to boost the return of investment from a site. With the right SEO you can reach out to more targeted audiences and will ensure the right keywords are noticed by search engine bots.

5. Online Branding in a Consistent Way:

For success in Internet marketing, all your marketing communication tools should be aligned with your businesses brand. By doing this you will be able to spread you brand presence in a more effective and consistent way. You can also reach out to your consumers and spread your marketing message more prominently. Consistent use of online messages enhances the chance that the right group of targeted people will see your marketing offering.

6. Use of Electronic Press Releases:

You can enhance your media exposure with help of electronic press releases. By publishing industry related articles and press releases on the web that are related to your business, you will be able to reach out to more of your potential customers. It also helps in developing links to your site as you’re providing value to your target audience.

7. Email Marketing Campaigns:

Through email marketing you will be able to interact more easily with your customers. It’s important that this type of campaign is relevant to your customers. Email marketing campaigns can be used to spread key business information and recent or breaking news that is interesting to your target market.

8. Pay Per Click (PPC) Marketing:

For initiating Pay Per Click marketing, you are required to analyse the traffic pattern of the target keywords and phrases for your website. You have to find out your best performing ads to generate a good amount of traffic to your site. With the help of PPC marketing, the advertiser receives payment as users click on a particular ad or banner.

9. Marketing on the Web:

There are a whole range of different free online tools, that can help you market your business better. Sites like Delicious, Flickr, Amazon.com, Slide Share, You Tube etc can be used for this purpose by leveraging the existing audience base to spread information about your products or services.

10. Be an Expert in Your Industry:

If you have expert knowledge in your field, then you can answer different queries posted by users on well respected websites relating to your industry. If users benefit from your solutions, they are likely to follow you and as a result web traffic and links to your site will increase, improving your SEO.

In summary:

Taking a strategic approach to your online offering, and targeting specific markets is literally the difference between the success and failure of your website. No traffic means no business leads which means a waste of time and effort on your part, and even worse the potential of damaging your brand by providing irrelevant information to your audiences. When it comes to web design and devlopment, we can help you make more money by having a considered approach with your website.

Get in touch with us today.